Our Mission
Hi! My name is Paul, and I want to warmly thank you for taking the time to check out my brand, NextFashion.
It means so much to me that you’re here, and I’m excited to share not just my mission—but my heart—with you.
It means so much to me that you’re here, and I’m excited to share not just my mission—but my heart—with you.
To be honest, I never imagined I’d be doing anything related to fashion. Even when I first started this brand, I wasn’t particularly into fashion.
Shocking, right? Especially for someone who named their brand “NextFashion.” But let me explain.
Shocking, right? Especially for someone who named their brand “NextFashion.” But let me explain.
The name “NextFashion” came to me because I always felt the word “fashion” meant more than just clothes and accessories. In fact, the Oxford Languages Dictionary defines “fashion” as “a way/manner of doing something.”
That definition gave me a deeper purpose: creating the next way of doing things. For over seven years, our packaging has carried the slogan, “Always taking you higher,” and that’s exactly what drives everything we do while contributing to something bigger than ourselves.
That definition gave me a deeper purpose: creating the next way of doing things. For over seven years, our packaging has carried the slogan, “Always taking you higher,” and that’s exactly what drives everything we do while contributing to something bigger than ourselves.
Mission 1: Redefining Your Handbag Experience
Have you ever walked into a mall and thought, Why isn’t there a store that lets me customize my handbag accessories?
You can spend hundreds—or even thousands—of dollars on a handbag bag, but finding the perfect purse chain fit, clasp, or charm that matches your style and fit is nearly impossible.
That’s why our first mission is to change that.
You can spend hundreds—or even thousands—of dollars on a handbag bag, but finding the perfect purse chain fit, clasp, or charm that matches your style and fit is nearly impossible.
That’s why our first mission is to change that.
I’m inspired by the strong women in my life—my mother, sisters, cousins and aunts—who have taught me the value of individuality and connection.
I want to honor them by creating something truly special for you. One day, I hope you’ll step into a NextFashion store and be greeted with warmth and kindness.
In our stores, you’ll be able to customize your handbag chain, adjust its length, or add different types of clasps. Whether you need a few extra inches for comfort or a unique clasp to reflect your personal style, we’ll make it happen.
Think of it as walking into a friend’s home—a place where you’re seen, heard, and celebrated. We're going to turn that dream into a reality.
I want to honor them by creating something truly special for you. One day, I hope you’ll step into a NextFashion store and be greeted with warmth and kindness.
In our stores, you’ll be able to customize your handbag chain, adjust its length, or add different types of clasps. Whether you need a few extra inches for comfort or a unique clasp to reflect your personal style, we’ll make it happen.
Think of it as walking into a friend’s home—a place where you’re seen, heard, and celebrated. We're going to turn that dream into a reality.
Mission 2: Providing Clean Water to Those in Need
While handbags is the center of our business, helping others is our purpose. Did you know that 2 billion people worldwide don’t have access to clean drinking water?
That heartbreaking statistic drives our second mission: to help 10 million people gain access to safe, healthy drinking water in the brands lifetime and our first goal in 2025 is to help 300 people get access to that.
That heartbreaking statistic drives our second mission: to help 10 million people gain access to safe, healthy drinking water in the brands lifetime and our first goal in 2025 is to help 300 people get access to that.
When I was 10 years old, I experienced a moment that changed my perspective. During a summer camp trip, our group didn’t have access to water for nearly a whole day. I remember the relief and joy of finally drinking that first sip of clean water—it was life-changing.
That memory stays with me, and it breaks my heart to think that so many people, especially children, live without this basic necessity every day.
That memory stays with me, and it breaks my heart to think that so many people, especially children, live without this basic necessity every day.
A lack of clean water causes devastating health problems, forces children to miss school, and keeps families trapped in cycles of poverty.
In 2025, we’ve committed to helping 300 people gain access to clean drinking water through donations to charitywater.org and this is just the beginning.
In 2025, we’ve committed to helping 300 people gain access to clean drinking water through donations to charitywater.org and this is just the beginning.
How We’ll Make It Happen
Although we’re a small brand, we believe small steps can lead to big change.
Here’s how we plan to contribute:
Here’s how we plan to contribute:
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Monthly Giving Days: On specific days or weeks, 20-50% of our sales from our website will go directly to the water charity.
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Influencer Partnerships: We’ll collaborate with influencers, donating a percentage of profits from the sales they help generate.
- Your Ideas Matter: We’re always open to suggestions, so if you have ideas on how we can give back, please share them with us.
This is more than a mission—it’s a movement. Together, we can inspire not just our customers but other brands and influencers to join us in making a difference.
So, thank you for being part of this journey. Whether you’re here to find the perfect handbag accessory or support a clean water initiative, know that you’re
making an impact.
making an impact.
I’m here to serve you—and the world together.
Yours truly,
Paul
Yours truly,
Paul
Consider subscribing to our newsletter, where you’ll gain deeper insights into our two-fold mission, personal stories, and ways you can be part of the solution—through something as simple yet powerful as handbags.
Our missions newsletter below
https://nextfashionshop.kit.com/missions